Vimicro Corporation
(Nasdaq: VIMC), a leading fabless semiconductor
company and Ningbo BIRD Co. a Chinese famous
mobile phones manufacturer today signed a
technology collaboration agreement to develop
multimedia terminals that are in compliance
with the existing 3G standards. This collaboration
is funded by Chinese Ministry of Information
Industry (MII), operated within the national
electronic information industry development
project - "3G Multimedia Terminals." Vimicro
and BIRD will henceforth form a long-term
strategic partnership based upon this collaboration.
The mid-end to high-end 3G mobile phones developed
in this project are anticipated to be the
first batch to fully adopt the mobile multimedia
chips innovated in China.
In this project, Vimicro
will lead the innovation effort of the multimedia
system chips, while BIRD will direct the 3G
mobile terminals development. The project
will roll into December 2006 with a total
investment of 60 million RMB, in which 40
million RMB and 20 million RMB will be spent
on chip design and mobile terminal R&D respectively.
The goal of this project is to reach total
annual sales of 2 million units of 3G mobile
multimedia chips, plus a domestic market share
of 20% or more within 3 years.
3G applications are
an inevitable direction of mobile communication
development. In contrast to the previous two
generations, the third generation mobile communication
system is characterized by a broader spectrum
of multimedia services available to subscribers,
including voice, video telephony, streaming
multimedia, internet browsing, and many more.
The addition of these multimedia functions
is believed to enable 3G mobile terminals
to meet people's needs in information, communications
and entertainment by the services provided,
such as mobile office and mobile administration,
which drives huge market potentials.
Facing this remarkable
opportunity led and subsidized by MII, both
Vimicro and BIRD endeavour to develop mobile
multimedia communication terminals which adopt
fully-owned IPR and 3G applications, elaborating
and leveraging their advantages and strengths.
The collaboration will undoubtedly drive forward
the 3G technology breakthroughs on core chips,
terminals and equipments in China, elevating
the core competitiveness of Chinese information
industry and terminating the monopoly of European
and US suppliers.
The Director of Department
of Electronics and Information Product Administration
of MII says "Vimicro has devoted in the digital
multimedia chips and mobile multimedia technologies
arenas for many years, having successfully
accumulated solid commercialization experiences
and R&D capabilities. The company is proficient
and well-equipped for a mega-scale project
involving digital multimedia chip design and
digital image system research and development.
On the other hand, since entering the mobile
market in 1998, BIRD has been focusing on
the innovation and technology advancement
of mobile terminals. So far BIRD has procured
many key technologies for mobile terminals,
being able to perform stand-alone R&D and
commercialization. The collaboration between
the two companies will secure the success
of this project.
"Vimicro and BIRD
both have shifted tremendous efforts and resources
onto this collaborative project," said Dr.
Tom Zhang, executive VP of Vimicro and Vice
Chairman/Secretary-General of Multimedia Mobile
Technology Alliance (MMTA). Dr. Zhang further
addressed that "Vimicro is committed to join
force with other technology sources to develop
3G multimedia terminals for commercial use,
and in turn to promote the progress of Chinese
3G industry."
Mr. Guangtao Jin, VP
of BIRD also affirmed that: "BIRD regards
this 3G terminal development collaboration
with Vimicro as a very important strategy.
We have long developed a successful cooperative
relationship with Vimicro. And this time,
we will consolidate our strategic partnership
with Vimicro to exploit the broad 3G terminal
market by leveraging this project of 3G multimedia
terminals development.
Upon completion of
the project, Vimicro and BIRD will continue
developing 3G terminals tailored to the market
needs, forming series of terminal products
covering low-end, mid-end, and high-end markets.
About Vimicro
Vimicro International Corporation is a leading
fabless semiconductor company in China that
designs, develops and markets proprietary
embedded multimedia signal processing chips
and solutions that enable multimedia applications
for mobile phones over 2.5G/3G networks and
PCs over broadband Internet.
About Ningbo BIRD Co.
Ningbo BIRD CO., LTD. is a publicly listed
high-tech company, established in 1992 and
specializing in the R&D, manufacturing and
marketing of mobile communication equipments.
Its products cover mobile phones, handheld
computers and systems equipment.